Happy Family Co.
Designing Telehealth Solutions for Parents of Teens
Role
UX/UI Designer
Timeline
June - August 2020 (10 weeks)
Team
3 Designers
Product Design
Storyboarding
Prototyping
Skills
Overview
Context
Happy Family Co. is a Bay-Area telehealth startup offering personalized therapy for parents of teenagers.
Goal
Create an MVP iOS application for Happy Family Co. to pitch their concept to venture capitalists.
Problem
Happy Family Co. seeks to strengthen teen-parent bonds by offering teleahealth support for parents.
Say hello to modern parenting
Introducing Happy Family Co., a personalized parent coaching app that fosters stronger teen-parent relationships by guiding parents through parenting woes and triumphs.
A friendly onboarding experience that understands your parenting goals
Meet a non-intrusive and inclusive onboarding experience - one that considers all types of parenting, no matter your home situation.
Curated bite-size insights for busy parents on the go
Read quick and actionable insights on your personalized feed to increase your parenting knowledge.
Unlimited 1:1 text-based coaching service for personalized parenting advice
Talk to a licensed professional about your conflicts with your teen.
Converse with coaches on demand.
Research
Understanding business goals & user challenges through competitive analyses and user research
First, we analyzed competitors’ service offerings to see how Happy Family Co. could tap into unmet market needs.
Popular features include coaching services and robust content libraries.
Besides understanding business needs, we also discovered user needs and pain points through a series of 20 qualitative user interviews.
Lastly, we conducted a quantitative survey with over 100 participants to further understand parents’ pain points and eliminate biases within our small sample of qualitative data.
Defining the problem space
Parents want a highly flexible, research-based resource they can consult to improve their relationship with their teens.
Developing User Empathy Through User Journey
Evaluating Design Decisions
Learnings and Takeaways
Manage Multiple Product Priorities
I heard parents express a wide range of pain points during user interviews. However, it was unrealistic to think I could build every feature brainstormed to solve their problems. Instead, I met with my team to synthesize my research and used competitive analyses to balance business, user, and market needs. I learned how to manage competing product priorities to contrive an effective product strategy.
Build the Minimum Viable Prototype
Working at a fast-paced startup, I learned the mantra “Build the Minimum Viable Prototype” like a second language. Building quickly allowed me to gather feedback on my iterations and attain the product vision faster. I learned not to get caught up on one particular iteration and practiced the 80/20 rule - where done is better than perfect.
Learn to Take Feedback
During my internship, I was encouraged to give feedback to my peers and likewise receive it. At first, having mentors and peers prod at my work during critiques felt like a punch to my ego, but I realized how valuable their feedback was and used their feedback as a mechanism for growth as a designer. Similarly, I actively scheduled 1:1 to get feedback on my working style which I used to grow as an employee.